The Biggest Lie about Investing

Why Smart Women Think They're Bad at Investing (And Why It's Simply Not True)

July 24, 20267 min read

Imagine your boss walks into your office and says:

"We have a problem, and I need your help solving it."

What would you do?

You wouldn't immediately throw your hands in the air and say, "I'm not qualified."

Instead, you'd gather information. You'd ask questions. You'd analyze the data. You'd speak to people with expertise. You'd test ideas, collaborate with your team, and work toward a solution.

If your manager asked you to reduce next quarter's budget by 15%, you'd roll up your sleeves and find a way.

If you were asked to launch a new product, you'd learn what needed to be learned.

If a client presented a difficult challenge, you'd work through it until you found the answer.

Because that's what capable people do.

So why is it that when it comes to investing your own money, many intelligent, successful women suddenly tell themselves:

"I'm just not good with money."

"The stock market is too complicated."

"I'd rather leave it to the experts."

It's a fascinating contradiction.

The same woman who confidently manages projects worth millions of dollars, leads teams, negotiates contracts, or runs a successful business often believes she doesn't have what it takes to learn how to invest.

The truth is, that belief has very little to do with intelligence.

It has everything to do with confidence.

The First Investment Isn't in the Stock Market

I'm Michele, and I teach women how to invest in the stock market.

Over the years, I've discovered something surprising.

The biggest obstacle isn't understanding investing.

It's believing you're capable of understanding investing.

Before you buy your first ETF or share of stock, there's another investment that needs to happen first:

An investment in trusting yourself to learn.

Because once you believe you're capable of learning, everything changes.

So why do so many women doubt themselves?

Let's explore five of the biggest reasons.

1. We've Outsourced Our Financial Confidence

Most of us automatically assume someone else knows better.

We trust:

  • Financial advisers

  • Bank managers

  • Economists

  • Television commentators

  • Finance influencers

  • Market experts

There's absolutely nothing wrong with learning from experts.

In fact, we should.

The problem begins when we believe that because someone else has expertise, we'll never be able to develop our own.

Think about your own career.

You didn't begin knowing everything.

You became knowledgeable because you learned.

You gained experience.

You asked questions.

You practiced.

Investing works exactly the same way.

Experts aren't born.

They're created through learning.

The goal isn't to replace professional advice.

The goal is to become knowledgeable enough to ask better questions and make informed decisions about your own financial future.

2. Financial Language Makes Investing Feel Exclusive

Let's be honest.

Finance has a language all of its own.

Dividend yield.

Price-to-earnings ratio.

Capital gains.

Asset allocation.

Covered calls.

Index funds.

Exchange-Traded Funds.

Options.

For someone just beginning, it can feel like everyone else speaks a secret language.

But here's the thing.

Every profession has its own vocabulary.

Doctors use medical terminology.

Lawyers speak legal language.

Engineers have technical jargon.

Even your own career probably includes words that outsiders wouldn't understand.

When you first started your profession, you didn't know that language either.

You learned it over time.

Not because you were naturally gifted.

Because you were willing to keep learning.

Investing is no different.

Feeling overwhelmed doesn't mean you're incapable.

It simply means you're new.

3. The Media Rewards Fear, Not Patience

If you've ever watched financial news, you've probably noticed a pattern.

"Markets Crash!"

"Billions Wiped Out!"

"Recession Fears!"

"Worst Trading Day Ever!"

Fear captures attention.

Calm doesn't.

The media rarely runs headlines that say:

"The stock market quietly produced another year of long-term growth."

That's not exciting.

Unfortunately, when sensational headlines are all we see, our brains begin associating investing with danger rather than opportunity.

We start believing that successful investing requires predicting every market movement.

It doesn't.

History has repeatedly shown that patient, long-term investors who stay invested have generally been rewarded over time, even after periods of market volatility.

The challenge isn't the market.

It's learning to separate headlines from long-term reality.

4. School Never Taught Us How Money Really Works

Think back to your education.

You probably spent years learning:

  • Algebra

  • History

  • Geography

  • Chemistry

  • Literature

All valuable subjects.

But how much time did you spend learning about:

  • Compound growth?

  • Inflation?

  • Dividends?

  • Investing?

  • Ownership?

  • Exchange-Traded Funds (ETFs)?

  • Long-term wealth building?

For most people, the answer is very little.

Then we become adults and assume everyone else somehow knows more than we do.

The truth?

Most people are figuring it out as they go.

No one handed them a secret investing manual.

Many simply decided to start learning.

You can too.

5. Our Money Beliefs Were Formed Long Before We Could Question Them

This may be the most important reason of all.

Long before we earned our first paycheck or opened a bank account, we were already learning about money.

Not through lessons.

Through observation.

As children, we absorbed what we saw and heard.

Perhaps money was a source of stress.

Perhaps there were arguments about bills.

Maybe you heard phrases like:

"Money doesn't grow on trees."

"Rich people are greedy."

"We're just not good with money."

"Investing is gambling."

Or perhaps money simply wasn't discussed at all.

Over time, those repeated experiences became internal beliefs.

Not facts.

Stories.

Stories that quietly shaped how we think about earning, saving, spending, investing, and building wealth.

Then those beliefs were reinforced through relationships, workplaces, social circles, and cultural messages.

Because these beliefs formed so early, they often feel like unquestionable truths.

But they aren't.

They're inherited narratives.

And inherited narratives can be rewritten.

Ask yourself:

What message about money did I grow up believing?

Then ask an even more powerful question:

Is it actually true?

That single moment of awareness can change everything.

You Already Trust Yourself in So Many Areas of Life

Think about everything you've already learned.

You learned to drive.

You learned to use technology.

You learned how to build a career.

Perhaps you started a business.

Bought a home.

Raised children.

Managed teams.

Navigated relationships.

None of those skills appeared overnight.

You learned through experience.

You made mistakes.

You improved.

Investing follows the same pattern.

It isn't reserved for mathematical geniuses or financial professionals.

It's another skill.

Like any skill, it becomes easier with education and practice.

My Own Journey

For years, I believed investing was something other people understood.

I assumed there must be some hidden knowledge I simply didn't possess.

Then I realized something.

Successful investing wasn't about being exceptionally intelligent.

It was about understanding a system.

Once I learned the fundamentals, investing stopped feeling mysterious.

I realized I hadn't been lacking intelligence.

I'd been lacking confidence.

No one had shown me that investing could actually be simple.

That realization changed everything.

And it's why I'm so passionate about helping other women discover that same confidence.

The Mindset Shift That Changes Everything

Instead of asking yourself:

"Can I trust myself with money?"

Try asking:

"Can I trust myself to learn?"

Most people answer yes.

Learning feels possible.

Becoming an overnight financial expert does not.

The good news is that you don't need to know everything.

You only need to know a little more today than you knew yesterday.

Confidence doesn't appear before action.

It grows because of action.

Every article you read.

Every podcast you listen to.

Every investing concept you understand.

Every question you ask.

Each small step builds another layer of confidence.

You Don't Need to Be an Expert

One of the biggest misconceptions about investing is that you need to know everything before you begin.

You don't.

You don't need to predict the market.

You don't need to understand every financial product.

You don't need to memorize complex terminology.

You simply need to be willing to learn.

That's how every expert started.

And that's how you'll build confidence too.

Final Thoughts

The biggest barrier to building wealth usually isn't intelligence.

It's self-belief.

Somewhere along the way, many women were taught that money was complicated, investing was risky, and financial decisions should be left to someone else.

But those are learned beliefs.

And learned beliefs can be changed.

The first investment you make isn't in a stock.

It isn't in an ETF.

It isn't even in the market.

It's in yourself.

It's choosing to believe that you're capable of learning.

Because once you trust yourself to learn, you'll be amazed at what you're capable of building.

I'd love to hear from you.

What message about money did you grow up believing that you're now beginning to question? Share your thoughts in the comments below.

Michele Collison

Michele Collison

Founder at MindShift Theory LLC and the Millionnaire Method program, Personal Finance Coach, Brain Retraining Coach, Speaker and Author “When The Light Fades”

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